Privacy Policy for Pure Flow in Riverton, UT
Effective Date: September 15, 2025 | Last Updated: August 15, 2026
Pure Flow Water Damage & Restoration collects specific information from customers, prospective customers, and website visitors as necessary for restoration service delivery, insurance settlement coordination, and business operations. This privacy policy describes what information we collect, how we use that information, how we protect it, and what rights customers have regarding their information. Restoration services involve unusual information collection categories compared to many small businesses — property damage documentation, insurance claim information, sometimes health-related information affecting scope decisions (respiratory conditions, immune compromise, chemical sensitivities), and detailed property access information supporting scope delivery. A Western Springs Riverton homeowner call last spring illustrates the practical information handling: prospective customer had detailed questions during initial consultation about specifically what information we would collect during her sewage backup response scope, how the information would be used with her insurance carrier, whether photos of her interior spaces would be stored beyond project close, and whether health information about her son’s asthma affecting our containment approach would be documented anywhere accessible beyond project staff. Her questions were reasonable and appropriate — and our clear answers about information handling supported her contract selection confidence. Pure Flow handles customer information with appropriate care limited to the specific purposes required for service delivery, insurance settlement coordination, and business operations, and provides transparency about information collection, use, and protection supporting informed customer decisions about the information they share with us.
Information We Collect
Customer Contact Information
Information collected for customer coordination and communication:
- Name (customer name, alternate contact names if applicable)
- Phone numbers (primary contact, alternate contact numbers, work numbers)
- Email addresses (primary contact email, alternate emails)
- Property address and any alternate mailing address
- Preferred contact method and time preferences
Property and Damage Information
Information collected for scope development and project delivery:
- Property details (type, age, size, construction characteristics)
- Damage description and initial assessment information
- Photographs of affected areas for scope development and insurance documentation
- Moisture readings, environmental measurements, and other technical assessment data
- Laboratory sampling results where sampling is part of project scope
- Property access information (entry codes, key locations, alarm codes where necessary)
Insurance Information
Information collected for insurance settlement coordination:
- Insurance carrier name and policy number
- Claim number when claim has been filed
- Adjuster contact information
- Coverage details relevant to scope discussion
- Deductible information for payment coordination
Health Information
Limited health information may be relevant to scope decisions:
- Respiratory conditions affecting containment protocols or occupancy decisions
- Immune compromise affecting mold remediation approaches
- Chemical sensitivities affecting product selection
- Age-related considerations for occupancy during work
- Pet health considerations for animals in the home
Health information collection is limited to information voluntarily disclosed by customers as relevant to scope decisions. We do not seek health information beyond what customers volunteer as relevant.
Payment Information
Payment coordination information:
- Payment method (check, credit card, bank transfer coordination)
- Billing address if different from property address
- Credit card processing coordination (processed through third-party payment processor with card details not stored by Pure Flow)
- Payment history for customer account records
Website Information
Information automatically collected during website visits:
- IP address and general location information
- Browser type and device information
- Pages visited and time spent on pages
- Referring website information
- Cookie information (see Cookie Policy section below)
Communication Records
Records of customer communications:
- Phone call notes and coordination records
- Email correspondence
- Text message correspondence
- In-person meeting notes
- Project photography and documentation records
How We Use Information
Service Delivery
Primary use of customer information is service delivery including:
- Scope development and estimate preparation
- Project scheduling and coordination
- Field crew dispatch and project management
- Insurance settlement coordination with your carrier
- Subcontractor coordination for specialty scope
- Ongoing communication throughout project scope
- Project completion and warranty documentation
Business Operations
Business operations uses:
- Customer account management and billing coordination
- Payment processing coordination
- Business records for tax, legal, and business planning purposes
- Quality assurance and process improvement
- Training and staff development using anonymized project examples
Marketing Communications
Limited marketing communications may include:
- Post-project follow-up requesting customer feedback
- Occasional business updates for prior customers
- Emergency preparedness reminders (seasonal freeze events, spring snowmelt preparation)
- Referral program communications where applicable
Marketing communications are opt-out available at any time through email unsubscribe, direct request to office, or written notice.
Legal Compliance
We may use information as required for legal compliance including:
- Response to lawful subpoena or court order
- Response to insurance carrier fraud investigations where applicable
- Response to municipal or state regulatory inquiries
- Response to law enforcement inquiries with appropriate legal authority
Information Sharing
Insurance Carrier Sharing
Customer information shares with your insurance carrier as necessary for claim coordination including:
- Scope documentation and Xactimate estimates
- Photographic documentation supporting scope
- Change order documentation
- Project completion documentation
- Warranty documentation
Subcontractor Sharing
Customer information shares with subcontractors as necessary for specialty scope coordination including:
- Property address and access information
- Scope elements requiring subcontractor coordination
- Timeline coordination information
- Contact information for direct coordination as appropriate
Third-Party Service Providers
Limited information sharing with third-party service providers supporting business operations:
- Payment processors for credit card processing
- Cloud storage providers for business records
- Email service providers for business communication
- Accounting service providers for financial management
- Legal counsel for business legal matters
All third-party service providers maintain contractual obligations regarding information handling.
Marketing Materials
Customer project information used in marketing materials only with explicit written customer consent. Customers can decline marketing use of their project information without any effect on service delivery quality or terms.
Legal Sharing
Information sharing as required by law including subpoena response, court order response, law enforcement inquiry with appropriate legal authority, and regulatory response as required.
Information Protection
Data Security Measures
- Encrypted storage for customer information
- Access controls limiting information access to staff with legitimate business need
- Password protection and multi-factor authentication for business systems
- Regular security assessment and updates
- Physical security for paper records at office location
- Secure disposal of records at end of retention period
Data Retention
Customer information retention periods:
- Active project information: retained during active project scope and post-completion warranty period.
- Insurance claim information: retained per insurance carrier requirements and state law requirements typically 7+ years.
- Financial records: retained per IRS and Utah state tax requirements typically 7 years.
- Business communication: retained for reasonable business documentation purposes typically 3 to 7 years.
- Marketing lists: retained until customer opt-out or reasonable inactivity period.
- Website analytics: retained per third-party analytics provider standard retention (typically 26 months for Google Analytics).
Cookie Policy
Cookie Use on Our Website
Our website uses cookies for:
- Essential website functionality including form processing and session management
- Website analytics (Google Analytics) for understanding website usage patterns
- Marketing analytics for measuring campaign effectiveness (limited use)
Cookie Management
Website visitors can manage cookies through browser settings including cookie disabling, cookie deletion, and cookie preference management. Disabling cookies may affect some website functionality but does not prevent access to core website content.
Customer Rights
Information Access Rights
Customers have rights regarding their information including:
- Access: request access to information we have about you
- Correction: request correction of inaccurate information
- Deletion: request deletion of information (subject to business record and legal retention requirements)
- Marketing opt-out: opt out of marketing communications at any time
- Photography consent withdrawal: withdraw consent for any public use of project photography
Rights Exercise
To exercise any of these rights, contact our office at (385) 289-3753 or info@pureflowwaterdamagerestoration.xyz. Response typically within 30 days of request.
Children’s Information
Pure Flow services address adult property owners and property managers. We do not knowingly collect information from children under 13. Any incidental collection of children’s information as part of household documentation during project scope handles per household privacy expectations without specific processing of children’s information.
Third-Party Website Links
Our website contains links to third-party websites including insurance carriers, industry organizations, and social media platforms. This privacy policy applies only to information we collect. Third-party websites maintain their own privacy policies applicable to information they collect.
Policy Updates
This privacy policy may update from time to time reflecting changes to our practices or legal requirements. Updates post to this page with revised effective date. Material changes may communicate through email to active customers where relevant.
Contact for Privacy Questions
Questions about this privacy policy, information handling practices, or requests to exercise rights regarding your information:
- Phone: (385) 289-3753
- Email: info@pureflowwaterdamagerestoration.xyz
- Mail: Pure Flow Water Damage & Restoration, 5069 13400 S #400, Riverton, UT 84096
Frequently Asked Questions
- What personal information do you collect during a restoration project?
- Restoration projects require collection of specific information categories: customer contact information (name, phone, email, address); property and damage information (property details, damage documentation, photographs); insurance information (carrier, policy, claim number, adjuster contact); limited health information voluntarily disclosed as relevant to scope decisions (respiratory conditions affecting containment, immune compromise affecting mold approach, chemical sensitivities); payment information (payment method, billing coordination); and communication records (call notes, emails, project documentation). Information collection is limited to what’s necessary for scope delivery, insurance coordination, and business operations. We do not collect information beyond what’s necessary for these purposes.
- Will my photos or project details be used in marketing materials without my permission?
- No. Customer project photography and details used in marketing materials only with explicit written customer consent. Standard project photography remains internal for project management and insurance settlement purposes without any public sharing. If we want to use specific project photography in marketing materials (website content, sales presentations, social media), we ask for explicit written consent before any use, with privacy protection including address redaction, identifying information removal, and homeowner information anonymization. Consent decisions don’t affect service delivery quality or terms — you can decline all marketing use of your project information without any effect on service. Consent can be withdrawn at any time for any future marketing use, and reasonable effort applies to remove previously consented material where practical.
- Do you share my information with my insurance carrier?
- Yes, as necessary for claim coordination. Insurance carrier sharing includes: scope documentation and Xactimate estimates supporting settlement, photographic documentation supporting scope justification, change order documentation for scope modifications, project completion documentation supporting final settlement close, and warranty documentation. Information sharing with your carrier is a normal part of insurance claim coordination and is generally required for claim settlement processing. Your carrier already has your policy information and coverage details; we provide the project-specific documentation supporting your specific claim. If you have specific concerns about carrier information sharing, discuss during initial consultation. Some information (financial details unrelated to the claim, health information beyond what’s relevant to scope, personal information unrelated to the specific claim) doesn’t share with carriers as it isn’t relevant to claim coordination.
- How long do you keep my information after my project is complete?
- Different information categories have different retention periods based on business need and legal requirements. Active project information retains during active project scope and post-completion warranty period. Insurance claim information retains per insurance carrier and state law requirements typically 7+ years. Financial records retain per IRS and Utah state tax requirements typically 7 years. Business communication retains for reasonable business documentation purposes typically 3 to 7 years. Marketing lists retain until customer opt-out or reasonable inactivity period. Website analytics retain per third-party analytics provider standard retention (typically 26 months for Google Analytics). At end of retention periods, information disposes securely including secure deletion of electronic records and physical destruction of paper records. Retention periods exist because business records serve legitimate purposes; deletion during retention periods can create business, insurance, and legal problems.
- Can I opt out of marketing communications while remaining a customer?
- Yes. Marketing communications are separate from service delivery. Opt-out options for marketing communications: email unsubscribe link in any marketing email; direct request to office at (385) 289-3753 or info@pureflowwaterdamagerestoration.xyz; written notice by mail to office address. Opt-out from marketing communications takes effect within 10 business days of request. Opt-out from marketing does not affect service-related communications (project updates, appointment confirmations, insurance coordination, warranty communications, payment coordination) which continue as necessary for service delivery. Some communications aren’t classified as marketing (seasonal freeze warnings, emergency preparedness reminders, community safety information) but can still be opted-out through the same channels. Your customer status and service delivery quality is not affected by marketing opt-out decisions.
Contact Pure Flow Water Damage & Restoration — Riverton Privacy Questions
Our Riverton office handles privacy inquiries and information rights requests for customers across Riverton, Bluffdale, Herriman, South Jordan, Draper, and West Jordan. Written responses to privacy inquiries typically within 30 days of request, information access, correction, and deletion coordination subject to business record and legal retention requirements, and marketing opt-out coordination without any effect on service delivery quality or terms.
- Emergency Line (24/7): (385) 289-3753
- Address: 5069 13400 S #400, Riverton, UT 84096
- Email: info@pureflowwaterdamagerestoration.xyz
- Utah DOPL Contractor License: #13845621-5501 (S220 Small Commercial & Residential)
- IICRC Certifications: WRT, ASD, AMRT, FSRT
Office Hours
- Emergency Service: 24 hours a day, 7 days a week
- Office Staff: Monday – Saturday, 9:00 AM – 5:00 PM
- Closed: Sundays and State/Federal Holidays (emergency line always active)